BOOTSTRAPPED MILLIONAIRE:
Defying the Odds of Business
We all seek comfort and cling to familiarity. In many ways, it’s part of our evolutionary programming.
Our comfort zones are usually populated by people who love us, rhythms to life that we recognize, and places that make us feel secure. Our comfort zone is, in short, our personal safety net. We all have them, and we all should. However, in his new book, Bootstrapped Millionaire, Tim T. Mercer cautions against the complacency that can arise when we sink into our comfort zones.
What sets successful entrepreneurs apart, says Mercer, is, “the spirit and courage to take charge of their lives.” Once we decide to take control of our own destiny, we can begin to make incredible things happen. It follows then that once personal power is reclaimed, Bootstrapped Millionaire delves into the practical intricacies of starting and growing a business.
Sourcing his own experiences as an investor and business leader of company that has generated close to $100MM in revenue, Mercer shares the strategies, tactics, and resources that helped him master the hustle and grind of becoming a millionaire, including:
Identifying your marketable skills
Mapping your own financial path
Building vs buying a business
The 3 C's of financing
Being an investor vs. entreprenuer
4 profit centers of real estate
How to mitigate investment risks
Passive vs. active income
Raising startup capital
Growing your investments exponentially
The combined impact of Tim’s philosophy of self-empowerment and his unique business expertise is one that takes entrepreneurship out of the unreachable stratosphere and puts it into the hands of every aspiring entrepreneur to mold according to their own goals and vision.
